T H E M A R S M I S S I O N
(D&AD New Blood Awards submission)
In collaboration with Sara Lefeber Over 50% of teenage London girls say they constantly feel anxious about their future. Due to high levels of stress and depression, Gen Z girls don’t dare to dream anymore. Nike wants to free these girls’ thoughts by transporting one big dream into space…
Introducing: The Mars Mission - one small step for a girl, one giant leap for a mankind. Every step taken on planet Earth, equals a fictional step to Mars. The aim of the Mars Mission campaign is to make teenage girls believe in something again. By creating a shared goal, we encourage them to let go of their everyday worries. The Mars Mission challenge is a metaphor for a shared dream that will change the(ir) world.
We’ll prove these girls again that it’s only crazy until they do it.
Concept creating / Art Direction / Graphic design
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(D&AD New Blood Awards submission)
In collaboration with Sara Lefeber Over 50% of teenage London girls say they constantly feel anxious about their future. Due to high levels of stress and depression, Gen Z girls don’t dare to dream anymore. Nike wants to free these girls’ thoughts by transporting one big dream into space…
Introducing: The Mars Mission - one small step for a girl, one giant leap for a mankind. Every step taken on planet Earth, equals a fictional step to Mars. The aim of the Mars Mission campaign is to make teenage girls believe in something again. By creating a shared goal, we encourage them to let go of their everyday worries. The Mars Mission challenge is a metaphor for a shared dream that will change the(ir) world.
We’ll prove these girls again that it’s only crazy until they do it.
Concept creating / Art Direction / Graphic design
